Brew Skies Happy Hour
Crack open a cold one and join brewer Bret Kollmann Baker and beer historian Michael D. Morgan as they explore how America went from fewer than 100 breweries in the late 1970's to more than 10,000 today.
Brew Skies Happy Hour
16: Yellow, Watery, and Flavorless - Part 4: Tastes Like Schlitz
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Bret Kollmann Baker and Mike Morgan
Schlitz was once the second best selling beer in the US behind Budweiser and for a few years in the 1950s it occupied the top spot. These two brewing behemoths were neck and neck until the 1970s when Schlitz made a few bad decisions and fell off a cliff, never to return. This is the story of the downfall of Schlitz which is a Shakespearian tale of greed and rapidly compounding layers of bad decisions.