Brew Skies Happy Hour
Crack open a cold one and join brewer Bret Kollmann Baker and beer historian Michael D. Morgan as they explore how America went from fewer than 100 breweries in the late 1970's to more than 10,000 today.
Brew Skies Happy Hour
14: Yellow, Watery, and Flavorless - Part 2: The Long, Sweet, and Sugary Shadow of Prohibition
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Bret Kollmann Baker and Mike Morgan
Prohibition radically altered the American palate. After more than a decade of using fruit juice and other sweeteners to make bad hooch and bathtub gin drinkable, Americans had no taste for anything bitter or sour. People wanted things that were sweet and crisp which isn’t good for beer. For the love of god, Budweiser’s pre-Prohibition beer was now “too bitter” for the American public! Beer sales and production went into a nose dive when something funny happened: World War II.