Brew Skies Happy Hour
Crack open a cold one and join brewer Bret Kollmann Baker and beer historian Michael D. Morgan as they explore how America went from fewer than 100 breweries in the late 1970's to more than 10,000 today.
Podcasting since 2022 • 20 episodes
Brew Skies Happy Hour
Latest Episodes
Ep 20: Jim Koch of Boston Beer Company - Part 3
Jim Koch’s impact on the beer industry goes way beyond being a craft brewing pioneer. For example, when a variety of German noble hops was on the verge of extinction due to wilt, Jim Koch spearheaded the effort to save them. When a global hop s...
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Episode 20
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31:51
Ep 19: Jim Koch of Boston Beer Company - Part 2
“The ethnic cleansing,” is how top executives at Anheuser-Busch described their effort to destroy Sam Adams, Jim Koch, and the nascent craft beer industry in the 1990s. The efforts of Anheuser-Busch, makers of Budweiser and Bud Light among many...
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Episode 19
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27:58
Ep 18: Jim Koch of Boston Beer Company - Part 1
As the founder of the Boston Beer Company - makers of Sam Adams and many other brands - Jim Koch was an early pioneer in the craft brewing industry. Not one to mince words, his father’s reaction to the news that his son was starting a brewery w...
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Episode 18
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40:36
17: Yellow, Watery, and Flavorless - Part 5: Miller Time
In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely d...
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45:00
16: Yellow, Watery, and Flavorless - Part 4: Tastes Like Schlitz
Schlitz was once the second best selling beer in the US behind Budweiser and for a few years in the 1950s it occupied the top spot. These two brewing behemoths were neck and neck until the 1970s when Schlitz made a few bad decisions and fell of...
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45:11